First of Its Kind
Design-Based Tracking System
The first carbon tracking methodology built around how events are actually designed, using production documents, floor plans, and contracts rather than post-event estimates.
Event Organizers & Planning TeamsYour event is already sustainable.
Your event is already sustainable.
Our mission is to prove it.
The climate crisis is no longer a forecast. It is here. Worsening floods, fires, droughts, and storms are reshaping communities around the world, and a global movement is underway to mitigate rising emissions across every sector. The events industry is no exception, but most events have no solid way to measure their carbon footprint because the models they rely on are outdated.
Most events that try to be sustainable or address their emissions have no way to prove it, so it looks like they don't care. But that is not accurate. This happens because the measurement system is outdated and does not reflect the true operations of an event.
The State of the IndustryMost events want to do better.
Most events want to do better.
Almost no one can prove it.
Nearly half of all planners (48%) are motivated but stuck: doing the right things, or holding goals they can't reach, with no way to measure or prove any of it. And the 3% who do run carbon-neutral events get there through complex, post-event estimation. That is the best tool the industry has today, not real measurement. From the bottom of the chart to the top, the barrier is identical: nobody can actually measure the event. That's the only thing we fix.
The Sustainability Gap
No sustainability programs50%
50%
Some programs implemented35%
35%
General sustainability goals12%
Carbon reduction goals3%
Sources: Knowland Research, ConferenceDirect • ~1.87M U.S. business events per year (EIC)
Green Analytics fixes the one missing piece: the data. We don't rewrite how you plan your event. We make what you already do measurable, in audit-ready numbers your clients, sponsors, and leadership will accept.
The Pressure Is Real
Every industry body is pointing planners to address their emissions.
The IPCC has set the global targets: 50% emissions reduction by 2030, net zero by 2050. Those aren't suggestions. They are the benchmarks that corporations, governments, and investors now measure against. And the events industry is no longer exempt.
The Net Zero Carbon Events Roadmap, launched at COP26 and backed by the world's largest event associations, calls on every organizer to measure and reduce their event's carbon footprint. The Event Industry Council's Sustainable Event Standards now require documented sustainability performance. ESCA and EDPA are pushing exhibitors and contractors toward verified environmental practices. SISO is asking show organizers to lead. The pressure is coming from every direction: compliance frameworks, corporate procurement requirements, ESG reporting mandates, and public expectation.
Almost no one can respond, because almost no one can measure. That's what we do. Green Analytics helps organizers measure their events in alignment with rising global expectations as we get closer to the 2030 goals and the long-term net-zero 2050 target.
How It WorksWe fix the measurement,
We fix the measurement,
not your planning process.
No new systems, no new workload, no change to how you run your event. We take the documents you already produce (rental invoices, electrical orders, banquet orders, freight and travel) and turn them into a measured footprint, built to the standard your clients' auditors accept. We measure the event once, properly, with real activity data, not post-event estimates, and hand you the numbers in the exact CDP categories your clients report against, while there's still time to act on them.
Universal Coverage
Works in Any Venue or Destination
The first sustainability measurement program that works universally. No proprietary venue data required, no location restrictions. If you can hold an event there, we can measure it.
Zero Emission Roadmap
First Program to Show You How
The first program that doesn't just measure where you are. It shows you exactly how to host a Zero Emission event, with a clear, actionable roadmap aligned to NZCE and IPCC targets.
Start HereSee exactly why the data is such a mess,
See exactly why the data is such a mess,
and how we fix it.
Watch the framework right here. The clearest explanation of why event measurement breaks, and how we make it work.
Your Copy Is Ready
Measuring an Invisible Industry
Rethinking who’s responsible for the carbon footprint of business events
This is the complete methodology for event carbon measurement. The documentation-first system that finally puts a real number on an event's footprint, built from the records you already keep. No new tools, no post-event guesswork, no proprietary venue data required. Inside, you'll find the stakeholder-funded model that lets you run a measured, low-emission event and come out ahead financially. Plus the framework for aligning your reporting to NZCE, GHG Protocol, CDP, and CSRD standards.
Whether you're an event planner fielding sustainability questions you can't answer, an ESG team trying to close the Scope 3 gap, or a marketing director who knows the brand value of verified data, this book was written for you.
What's inside:
Why the current measurement model is broken and the specific structural reasons it fails
The five-segment carbon framework: Production, Electricity, Transportation, Food, and Housing
How to measure an event using documents you already produce: rental invoices, electrical orders, BEOs, freight records
The stakeholder-funded model: how attendees, exhibitors, and organizers share the cost of measurement
Revenue projections and the financial case for sustainability measurement at scale
A clear roadmap from first measurement to zero-emission events, aligned to IPCC 2030 and 2050 targets
A $49 book. Yours, free.
Get your free book
Digital download, delivered instantly.
Get Started
Ready to run this on your event?
Want to see the full picture of your event for the first time? We measure one of your events and hand you the complete picture, from the ground up. A professional Event Carbon Footprint report, delivered fast, with a 100% satisfaction guarantee.
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The National Benchmark
Every event you measure builds the national benchmark.
There are 1.87 million U.S. business events a year, more than 5,000 every day, and no consistent baseline for any of them. Every event we measure feeds an industry-first standard and puts your organization on record as an early participant supporting the Net-Zero Carbon Events initiative and the goal to reach net-zero emissions by 2050.
Corporate Events
Conferences, Tradeshows & Summits
Sales kickoffs, partner summits, product launches, and annual conferences. Every corporate event produces a measurable carbon footprint across production, energy, travel, and catering. We turn those numbers into the audit-ready report your ESG team and clients expect.
Associations
Annual Meetings & Member Events
Association conferences, chapter events, and membership gatherings, where boards set sustainability goals but have no baseline to measure against. We provide the verified data your members, sponsors, and leadership can cite in their own reporting.
Other Events
Incentives, Festivals & Beyond
Incentive trips, galas, fundraisers, festivals, and nonprofit events all have an emissions footprint, and none have a consistent way to measure it. If you can hold the event, we can measure it. No venue restrictions, no location limits.
Join us in building the national network of measured, low-emission events.