The EIC reported nearly 1.9 million B2B events in the US hosted in 2024, but only seven achieved the EIC Sustainable Event Certification in 2024.
According to Knowland Research and ConferenceDirect, 12% of events have general sustainability goals, but only 3% have carbon reduction goals.
Knowland Research and Conference Direct report more than 50% of events have no sustainability programs, and 35% have implemented a mix of programs but have not set defined reduction goals.
Our goal is to benchmark 1% of the business events in the US, which equals approximately 19,000 gatherings, to provide the first accurate representation of the event industry and the sources of its environmental impacts.
New guidance from the United Nations and over 700 leading organizations calls for a complete rethink of how we plan, measure, and manage events. The Net-Zero Carbon Events (NZCE) Roadmap urges a shift from complex, outdated ESG models to a focused, data-driven approach that prioritizes carbon reduction above all else.
The NZCE Roadmap calls for a fundamental rethink in how events are planned and delivered—moving beyond individual efforts to a coordinated, system-wide approach.
Decarbonization requires collaboration across the entire events value chain, including organizers, venues, suppliers, destinations, and supporting industries like aviation and food production. This collective action is essential to address the most challenging aspects of event sustainability.
It identifies Priority Action Areas for joint efforts within the industry and with external partners, emphasizing that lasting change depends on cross-sector cooperation and shared responsibility. These priority action areas address production, electricity, transportation, materials, and food, with a focus on standardized data collection and reporting.
It promotes standardized data collection and reporting, guidance on establishing a carbon emissions baseline, and encourages events to set measurable targets, track progress, and continuously improve sustainability performance—moving toward a 50% reduction in emissions by 2030 and net-zero by 2050.
Collecting accurate, event-specific data in these three areas is crucial for creating a complete carbon footprint, benchmarking performance, and minimizing the emissions from the global events industry.
Green Analytics was built from the ground up to provide the updated structure and financial systems the NZCE Roadmap calls for. We streamline this process, ensuring your event’s data is comprehensive, reliable, and ready for reporting.
Our services are designed to:
Green Analytics uses the EIC definition of a Business Event to qualify official spaces and stakeholders related to an event's operation and carbon emissions. How many of your functions meet the EIC criteria of a Business Event? Let us build a free profile for your organization to identify the scope of your operations.
We utilize data from the EPA to identify the leading sources of carbon emissions, which are responsible for more than 75% of the total carbon footprint in the US. Organizers can submit their raw data and invoices across the three emissions segments.
Data is gathered from all materials, equipment, and services used to bring the event to life. Costs are tracked following LEED and NZCE standards.
Electricity use data is collected directly from equipment and spaces managed by the event organizer, following LEED, EPA and NZCE guidance.
Transportation covers the movement of attendees, staff, suppliers, and freight. Data points include miles traveled, modes of transport, and fuel types used.
We know you're busy. Just submit your raw data and Green Analytics will take care of everything else. Organizers will receive a preliminary carbon footprint report within 48 hours of data submission, with the official report provided within seven days of the close of the event, not months later.
We provide 24/7 access to all your event files, invoices and records, providing a digital resource to help construct sustainable events in the future.
Our new Sustainable Production Grading system provides the first design-based reporting in the industry that highlights the positive, and sustainable elements of the events production and design.
We identify your Carbon Footprint using verified calculators approved by the NZCE and industry leaders to provide a clear five year plan to benchmark your emissions and meet the 2030 goals.
Our assessment is the first of its kind, allowing organizers to receive reporting based entirely on first person data from the event, and not venue operations or municipal sources. This new methodology allows planners to receive the same data platform regardless of the destination or venue, which has never been possible.
At Green Analytics, we specialize in providing expert consulting services to businesses of all sizes. Our process provides a clear path to the 2030 IPCC goal, targeting the three leading causes of carbon emissions and drastically simplifying what your team is asked to address. All guidance has shifted to a emissions targeted approach to limit greenhouse gas emissions and meet the 2050 net-zero target set by the Intergovernmental Panel on Climate Change.
To shift global production, electricity and transportation models to net-zero technologies that cut greenhouse gas emissions in half by 2030, and are net-zero by 2050.
The NZCE is the premier guidance from global leaders, and has the support of 700+ industry stakeholders and planning groups. The NZCE advises planners to prioritize five key areas of an event that generate carbon emissions.
The Society for Independent Show Organizers (SISO) released the Finding the Future Together report which details six areas with the greatest impacts of an event prioritizing transportation and production impacts.
The Exhibition Services and Contractors Association (ESCA), and the Exhibit Designers and Producers Association (EDPA) which recommends a Less is More approach focused on the 6 R's of Responsible Consumption.
Abraham Lincoln
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